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Top Selling Maxim Chandeliers, Maxim wall lighting, Kitchen Lighting Products
From the hearts and souls of two brothers convinced that family
matters above all else, emerged Maxim Lighting®, a unique company
founded on the values and principles passed down to them for
generations—wise, compassionate leadership; respect at all levels;
support and collaboration; a strong work ethic; and earned loyalty.
From the designers to the manufacturers, from the sales representatives
to the customers, Maxim Lighting functions as a closely knit family,
committed to understanding and meeting the needs of each member. This
simple but powerful philosophy propelled Maxim Lighting to the top of
the lighting industry and continues to set the company and its people
apart from the status quo.
Maxim Lighting began with the hard work and
dedication of Jacob Sperling, who came to Los Angeles on a student visa
in 1965 to pursue his education in aeronautical engineering. While
studying, he worked as a sales associate for a lighting retailer and
became acquainted with the lighting industry. Jacob quickly realized
that customer satisfaction led to innovation in both design and
utility. Soon, he was spending his nights working in his garage that he
turned into a makeshift factory, designing and engineering his own
fixtures and selling them locally. His customers were so impressed by
his original, innovative designs in beveled glass and brass that demand
increased and Jacob began selling his designs throughout California
from the back of his station wagon. In 1970, Jacob asked his brother,
Zvi Sperling, to assist him in creating a company focused on customer
needs and expectations—and the family business was born.
By 1975, Maxim Lighting had grown out of
Jacob’s garage and into a 100,000-square-foot warehouse in downtown Los
Angeles with 25 employees. Zvi oversaw sales and marketing, while
Jacob focused on design and production. That year, the line comprised
150 different designs, and Maxim Lighting hit its first million in
revenues.
Cramped for space and still growing, Maxim
Lighting moved to a 206,000-square-foot facility in City of Industry in
1989. Zvi organized a network of manufacturer sales representatives
equipped to showcase Maxim Lighting products throughout the United
States, while Jacob trained a local workforce of over 400 employees in
the production and manufacturing of his designs. During this time,
Jacob traveled frequently to East Asia in search of alternative
materials, and in 1992, he opened an official Maxim Lighting office in
China. He now splits his time between China and the West Coast, as Zvi
heads the U.S. marketing and sales efforts, personally meeting with
sales representatives and customers.
Always searching for better ways to serve
the industry, the Sperlings recognized the need to strengthen the link
between lighting showroom distributors and residential homebuilders.
They responded in 2003 by launching Maxim Lighting’s Builder Program, a
network of manufacturer sales representatives intrinsically familiar
with both the homebuilder business and the showroom distribution
industry. Valuing and fostering the intimate relationship between these
two entities enables Maxim Lighting to deepen its understanding of
pricing, quality, stocking requirements, design, and utility, and
illustrates, once again, the effectiveness of the Maxim Lighting family
model.
These close relationships keep Maxim
Lighting keenly in tune with design trends and market demand, and
inspired the Sperlings to expand their family. In 2004, Maxim Lighting
introduced ET2 Contemporary Lighting™, an exciting addition of
contemporary designs to complement Maxim Lighting’s more traditional
lines. Jacob’s first ET2 line embodied the principles of fine art,
incorporating the elements of form, function, and aesthetics. While
traditional styling remains Maxim Lighting’s main market, ET2
Contemporary Lighting designs have met with immense favor in the
industry and have paved the way for a new divisional focus on
commercial and hospitality lighting that strengthens the efforts of
both Maxim Lighting and ET2 Contemporary Lighting. As the newer
contemporary designs meet a sophisticated and growing demand for
unique, innovative lighting solutions, the clean lines and sleek
finishes also elevate the impact of every showroom they grace, creating a
fresh, forward-thinking atmosphere.
As one advance leads to another, Maxim
Lighting’s next step toward total customer care led to the integration
of technology with customer service. A true pioneer, Maxim Lighting
became one of the first lighting manufacturers to utilize the Internet
to better meet industry and customer needs and provide outstanding
service, and is one of today’s strongest ecommerce providers. This
strategic move came with extensive planning and a solid commitment to
keep the family model strong and healthy. Much like the advent of ET2
Contemporary Lighting, the addition of online capabilities greatly
enhanced the traditional Maxim Lighting customer experience without
diminishing the essence of what has served the company so well for so
many years. Unparalleled showroom support continues to stand as a Maxim
Lighting hallmark.
Maxim Lighting’s enduring philosophical
commitment has sustained it through economic downturn and united it
during times of prosperity. In 2010, the Maxim Lighting family turned
40. And, while this brief glimpse at the past four decades highlights
important milestones and chronicles steady growth, it by no means tells
the whole story. With warehouse shipping locations on both coasts, a
remarkable team of skilled and knowledgeable professionals, and
visionaries at the helm, the Maxim Lighting family continues to expand
and explore new ways to serve, design, manufacture, and light the world
with excellence.
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Maxim Chandeliers, Maxim wall lighting, Kitchen Lighting